Prince Caffe at the fair Anuga, in Cologne, Germany
With over 7,000,000 exhibitors at the world's largest trade fair, the most important in the food and beverage industry is Prince Caffe with their products. The biggest Anuga Fair this year celebrates its 100th anniversary, in these five-year anniversary Jubilee Prince Caffe is welcomed in a giant space, featuring Turkish coffee products, instant 3in1, and espresso. Presenting at this fair, besides helping to promote local products, is a good opportunity to influence the development and marketing of products in the European market. The Anuga Fair is held every two years and is the most visited, with more than 200,000 visitors.